Topics & keywords

Topics & Keywords is your planning workbench. Research terms with volume and difficulty, save lists for later, and turn strong ideas into articles — without losing the backlog.

What you can do

• Research seeds, keywords you already rank for, or competitor gaps
• Compare volume, difficulty, and AI-search demand
• Save keywords to lists for a reusable backlog
• See Questions people ask — real search questions for the topic
• Save those questions as content ideas and write from them later
• Generate an article from a keyword or a saved question

Questions people ask

After research, the right-hand panel shows questions from search for that seed. They make strong article angles, H2s, and FAQs. Save one or all as ideas to a list, or Use to start writing immediately. Open Saved lists and filter to Questions to find them later.

How to choose a keyword

1. Relevance — does this match what you sell and who you serve?
2. Intent — is the searcher ready for the kind of page you will write?
3. Difficulty — lower is usually easier; balance against volume
4. Differentiation — can you add expertise or data others lack?